The research helped identify both existing problems and potential issues that could arise during the tourist season. It provided valuable insights into how the platform could attract a broader target audience. By addressing these challenges, I could help generate additional profits for the company.

Based on the findings, I defined the project's specifications and design, focusing on creating a unique, user-friendly experience that could appeal to a larger, diverse audience while mitigating potential risks during challenging seasons.

Unique Feature for the Site:

The idea is to offer apartments with a unique profile based on the customer’s preferences, making the experience exclusive. This feature would allow users to select apartments that are tailored specifically to their needs and desires, such as:

• Customizable Options: Users can select apartment features that match their ideal stay, such as location, size, type of view, amenities (e.g., pet-friendly, kitchen, etc.), and more.

• Exclusivity: The apartments will be presented as exclusive listings, not available on other platforms, offering a more personalized, luxurious feel for customers looking for something special.

• No Additional Commission: There will be no added commission from either the property owner or the customer, providing transparency and making the service more attractive for both parties.

This feature aims to differentiate the platform from competitors, offering a unique experience that could attract a wider audience and increase customer loyalty.

To create a broad target audience, the strategy involves offering a wide range of services and ensuring apartments are located near entertainment and tourist attractions. This approach attracts diverse customers, including:

1. Convenient location: Apartments near popular landmarks and entertainment hubs make it easy for tourists to explore the city.

2. Variety of accommodations: Offering different types of apartments for various needs and budgets appeals to a broader market.

3. Specialized services: Additional services like guided tours or personalized recommendations can attract a wider audience looking for a more comprehensive experience.

This strategy helps generate interest from a larger pool of potential customers and keeps the platform appealing to various tourist groups.

To ensure customer satisfaction and repeat visits, the focus is on:

1. Personalized Service: Quick and responsive support.

2. Consistent Quality: Clean, well-maintained apartments.

3. Loyalty Incentives: Discounts or perks for returning guests.

4. Tailored Experiences: Customized services based on preferences.

5. Streamlined Booking: Simplified process for repeat customers.

These strategies create a high-quality experience that encourages customers to return.

To generate high profits from a target audience staying for a short period:

1. Maximize Guest Turnover: Focus on optimizing bookings and ensuring high occupancy.

2. Premium Pricing: Charge higher rates for short-term rentals during peak seasons.

3. Targeted Marketing: Attract tourists with promotions tailored to short stays.

4. Efficient Processes: Streamline check-in/check-out to handle high guest volumes.

5. Incentives for Repeat Guests: Offer deals to encourage return visitors.

This approach drives profits through increased bookings and higher rates for short stays.

To generate high revenue through a loyal customer base:

1. Encourage repeat visits with exclusive deals and loyalty programs.

2. Offer excellent customer service to ensure positive experiences and retention.

3. Personalize experiences based on previous stays to make customers feel valued.

4. Maintain communication with newsletters and special offers to keep customers engaged.

5. Incentivize referrals by rewarding customers for bringing in new guests.

This approach focuses on building long-term relationships to drive consistent revenue.

The goal is to offer a service with no additional commission for property owners or customers. This model:

1. Reduces costs for both parties.

2. Attracts more property owners to list their apartments.

3. Appeals to budget-conscious customers.

4. Builds trust through transparency.

This commission-free approach encourages loyalty and provides a better user experience.